BROADCASTING VS. DIGITAL TRANSITION: HOW TRADITIONAL MEDIA AND DIGITAL BROADCASTERS REDEFINE THE MARKET

Terrestrial dramas have long been established as popular TV programs, produced and broadcast through major network broadcasting stations. In contrast, Over-the-Top (OTT) services are web-powered streaming platforms, with Netflix, Watcha, and Wavve being representative examples. As media consumption habits evolve, competition between terrestrial dra